At the beginning of the video, a sign reads "This Shit Hard" in big red capital letters and appears a few more times throughout the video. Similar to his music video for " Element", the video features heavy imagery in the form of a wide range of scenes. The official music video for "N95", directed by Lamar himself and Dave Free, was released on May 14, 2022. Lamar was seen filming a music video in September 2020, which would later be confirmed as scenes of "N95" (said scenes were Lamar floating above the ocean and using a phone booth). Morale & the Big Steppers, which includes "a plethora of zippy one-liners and humour, which you might not expect sandwiched between piercing commentary on materialism and society". NME music critic Kyann-Sian Williams saw the song as "the most high-octane track" from Mr. ![]() ![]() The Guardian music critic Alexis Petridis noted that "the tone of his delivery changes so dramatically and so often that it sounds less like the work of one man than a series of guest appearances". Critical reception Ĭhase McMullen of Beats Per Minute drew a comparison between "N95" and "the blistering raps of" Lamar's fourth studio album, Damn (2017). ![]() During the bridge, Lamar uses a verse that was cut out of "Vent", a song on his cousin Baby Keem's album The Melodic Blue (2021). The song sees Lamar not being able to "balance moments of political inquiry with its tender, emotional sensibility admitting to hypocrisy as if admission were absolution", as he randomly says: "What the fuck is cancel culture?". Lyrically, Lamar raps about masks that go with expensive clothing rather than the N95 respirator mask that was used during the outbreak of COVID-19, as he raps: "Take all that designer bullshit off and what do you have? Bitch you ugly as fuck". "N95" has been described as "a seething cultural critique where Lamar spits bile in multiple directions over a bleakly catchy, bass-driven instrumental".
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